You cannot solve today's time management problems with yesterday's time management. What we've noticed is the emergence of a new type of thinker. Somebody that we refer to as a Multiplier. Multipliers use what we call three-dimensional thinking. While most people only make decisions based on urgency and importance, Multipliers are making a third calculation, which is based on significance. And if urgency is how soon does something matter, and importance is how much does it matter, then significance is how long is it going to matter. It's a completely different paradigm. It's adding on to what is there. It's in with the old but it's also in with the new. When we assemble our to-do lists, we ask, “What's the most important thing I can do today?” But that is not how Multipliers think. Multipliers instead ask the question, “What can I do today that would make tomorrow better? What can I do right now that would make the future better?” The way that you multiply time is simple. You multiply your time by giving yourself the emotional permission to spend time on things today that give you more time tomorrow. That's the significance calculation. You multiply time.
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers, revealing the seven components that will help every company and marketer capture the public imagination—and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, and breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primalbranding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image, from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primalbranding presents a world of new possibilities for everyone trying to spark public appeal—and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture. ...
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Being in the zone is when you're mentally clear, highly focused, physically able, and motivated to complete a task. The problem is you're not always at the top of your game. So how do you maximize your productivity when you're not at your best? The answer will surprise you! This talk is ideal for entrepreneurs, corporate executives, individual contributors and all others who have more tasks than time. It will widen your perspective on productivity and provide a conceptual framework to maximize your individual and organizational efficiency. If you don't have time to watch this motivational and thought-provoking talk, then you may be among the people who can use it the most. A former CIO, today Eric Bloom is the president and founder of Manager Mechanics LLC: a company specializing in leadership, business/soft skills, and productivity training. He is also an author, keynote speaker, nationally syndicated columnist, certified executive coach, adjunct research advisor for International Data Corporation, and the past president of National Speakers Association New England. ...
