Axel Zein promotes a new way we manage businesses today: think of business as a sport.
In sports, the team is decisive; the team with the best players usually wins.
And sports are fun.
So what qualifies a manager to be the perfect coach for his team?
Who is doing the work in a normal company?
It is not the CEO, not the managers but the engineers, the guys on the shop floor and the sales reps.
They are the players on the field.
A manager is supposed to be their coach.
But we are not educated to be coaches.
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