E0069 - The tribes we lead (S0004)

• Seth Godin discusses the idea of tribes, which he defines as groups of people leading and connecting around ideas. He asserts that this concept dates back 50,000 years and has gained a new life in the digital era, where the internet enables people with shared interests to connect easily.
• Godin highlights the evolution of idea propagation, from factories and TV advertisements to tribes. Today, change is driven not by money or power but by leading and connecting these tribes.
• He presents several examples of individuals who've successfully assembled tribes to effect significant changes, including Nathan Winograd's work to make San Francisco a no-kill city for dogs and cats, and Al Gore's environmental advocacy.
• Tribes can be used to spread an idea or create a movement, becoming something far bigger than ourselves. However, leaders should not aim to reach everyone but rather find true believers within their tribe.
• Leadership in this context involves challenging the status quo, building a culture, maintaining curiosity, and connecting people. Godin encourages his audience to create a movement that matters, signifying the power of tribal leadership in today's world.

Author: Seth Godin

Keywords:

• Tribes
• Leadership