Author: Guy Kawasaki
Keywords:
Seth Godin discusses the idea of tribes, which he defines as groups of people leading and connecting around ideas. He asserts that this concept...
Seth Godin discusses the concept of "ideavirus," which refers to ideas that spread like viruses. Godin argues that the key to creating a successful...
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of...