The Go-Giver by Bob Burg and John David Mann is a business parable that contradicts the notion that to be successful, you need to be a go-getter, a competitive hard-charger focused on getting new clients and making ever-bigger deals. Instead, the authors contend you should make giving rather than getting your first priority in business and in life—and success will follow. Becoming a “go-giver” means giving value to others, not as a strategy or quid pro quo, but as a way of leading a satisfying life. In the parable—in which a mentor guides a frustrated go-getter named Joe to success and fulfillment—the authors explain why and how to become a go-giver by practicing the Five Laws of Stratospheric Success.
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