E0044 - Making Success A MUST (S0003)

"Brendon shares the concept of psychological necessity, which is essential for high performance and long-term success.

Psychological necessity is the process of priming your mind to make performing well in a particular activity a must, not a preference.

High performers associate their identity with doing well in that specific thing, which makes it a must and not a preference for them.

High performers psych themselves up going into the major activities and use self-talk that helps them perform well.

Psychological necessity is a risk that high performers take, and it's the primary reason they're able to achieve long-term success."

Author: Brendon Burchard

Keywords:

• Business
• Entrepreneurship
• Startup
• Success