Author: Amy Wilkinson
Keywords:
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of...
Seth Godin discusses the idea of tribes, which he defines as groups of people leading and connecting around ideas. He asserts that this concept...
In David JP Phillips' TEDx talk, he discusses the power of storytelling, citing a study where Rob Walker purchased 200 objects for an average...